PRICING
Contractor SEO & Web Design Pricing — Clear, Honest, No Surprises
Exactly what home-service marketing costs, what changes the price, and the return to expect — explained in plain English. Start with a FREE homepage design and FREE SEO audit.
- ⭐ Transparent pricing
- 🛡️ No contracts, no lock-in
- 💵 Value up front before you spend
Most agencies hide their pricing behind a sales call. We won’t. Below is a straight explanation of what web design and SEO cost for HVAC, plumbing, roofing, and electrical contractors, what drives those numbers, and how to think about the return — so you can make an informed decision before you ever talk to us.
Know the Cost Before You Call
4x+
NO
FREE
THE BASICS
How Much Does Contractor SEO Cost?
Contractor SEO typically ranges from a few hundred dollars a month for a focused local-SEO engagement to a few thousand dollars a month for a full program in a competitive market. One-time website builds vary with size and complexity. The right number depends on how competitive your area is, how many services and cities you target, and the current state of your website and Google Business Profile.
The honest answer is that there’s no single price, because a solo plumber targeting one ZIP code and a multi-location HVAC company competing across a metro have very different needs. What stays constant is our approach: transparent pricing, no long-term contracts, and real value up front — a free homepage design and free SEO audit — so you can see what you’re getting before you commit a dollar.
PRICING FACTORS
What Affects Your Price
Five things move the cost of home-service marketing up or down. Understanding them helps you know where your business will land.
Market competitiveness
Ranking in a major metro with dozens of established competitors takes more work than ranking in a smaller town. More competition means more content, links, and optimization to break through — and a higher investment.
Number of services and locations
Targeting one service in one city is straightforward. Targeting AC repair, furnace replacement, and maintenance across five cities means more pages, more keywords, and more work — but also far more ranking opportunities.
Current state of your website and Google Business Profile
If you’re starting from a fast, well-structured site and a healthy profile, you’re ahead. If your site is slow or dated and your profile is neglected, there’s foundational work to do first.
How aggressively you want to grow
A contractor who wants to steadily add leads will invest differently than one racing to dominate three cities before the next busy season. Your goals set your pace, and your pace influences your budget.
Scope of services
A local-SEO-only engagement costs less than a full package that includes website design, content, reviews, and ongoing optimization. You choose the scope that fits your goals and budget.
WHAT'S INCLUDED
What's Included
Website design and development — fast, mobile-first, conversion-built (starting with your free homepage design)
Local SEO — Google Business Profile optimization, citations, NAP cleanup, Map Pack strategy
On-page and technical SEO — site structure, Core Web Vitals, schema markup
Content — service pages, location pages, and supporting guides that build topical authority
Reviews and reputation — review-generation workflows and on-site review display
Reporting — transparent tracking of rankings, calls, and booked jobs
No hidden fees, no surprise “add-ons” — you’ll know exactly what’s included before you start.
PLANS & PRICING
Choose the Plan That Fits Your Growth Stage
Simple, transparent pricing. No hidden fees. Start with a free homepage design either way.
Launchpad
$1,099 one-time
Perfect for local businesses needing a professional digital presence.
✔Custom 5-Page Design
✔Mobile Responsive
✔Basic SEO Setup
✔Contact Form Integration
✔1 Month Support
✔Six months free hosting
Conversion Engine
$1,499 one-time
For established businesses ready to scale and dominate search results.
✔Free Homepage Design Mockup
✔10-Page Strategy-Driven Site
✔Advanced SEO & Speed Optimization
✔CMS Implementation
✔Analytics Dashboard Setup
✔One year of free hosting
Enterprise Scale
Custom
Complex functionality, heavy traffic, and bespoke development needs.
✔Full E-commerce Functionality
✔Custom API Integrations
✔Advanced Automations
✔Priority Support & Maintenance
✔A/B Testing Strategy
THINK RETURN, NOT PRICE
The Right Way to Think About Cost: Return, Not Price
The question that matters isn’t “what does it cost?” — it’s “what does it return?”
Here’s a simple way to model it. Say your average job is worth $400 and marketing costs you $1,500 a month. If that marketing produces just 15 extra booked jobs, that’s $6,000 in revenue against $1,500 in spend — a 4x return. For higher-value trades like HVAC installs or roof replacements, where a single job can be worth thousands, the math tilts even further in your favor.
That’s why we optimize for cost per booked job trending down over time. Unlike ads, where leads stop the moment you stop paying, SEO builds equity — the rankings you earn keep producing leads month after month, lowering your effective cost per lead the longer it runs. Good marketing isn’t an expense; it pays for itself and then funds your growth.
The most expensive marketing of all is the cheap kind that produces no leads. A bargain website or a \$99 SEO package that never ranks costs you nothing up front and every missed job after.
SEE VALUE FIRST
Your Free Offer: See Value Before You Spend
We lead with proof, not pressure. Before any paid engagement, you get:
A free homepage design — a real concept for your business, so you can see exactly what a conversion-built site could look like for your trade.
A free SEO audit — a plain-English report showing why you’re not ranking, where your competitors are beating you, and the specific fixes that will get your phone ringing.
There’s no cost and no obligation. It’s how we earn your trust before you invest a dollar — and how you make a confident, informed decision instead of a leap of faith.
Answers
Frequently Asked Questions
How much does SEO cost for contractors?
Contractor SEO generally ranges from a few hundred dollars a month for focused local SEO to a few thousand a month for a full program in a competitive market. The exact price depends on your market’s competitiveness, how many services and cities you target, and your website’s current state. A free SEO audit gives you a clear, specific estimate.
How much does a contractor website cost?
One-time website builds vary with the number of pages, services, and service areas, and whether ongoing SEO is included. We start you with a free homepage design so you can see the value before committing to a full build.
Are there long-term contracts?
No. We don’t lock clients into long-term contracts. We earn your business each month by delivering results — more visibility, more calls, more booked jobs.
What’s the ROI of SEO for a home-service business?
The return depends on your average job value and how competitive your market is, but SEO is one of the highest-ROI channels for contractors because it captures ready-to-hire customers without paying per click. Many contractors see returns of several times their investment as rankings compound, with cost per booked job dropping over time.
Why is some SEO so cheap and some so expensive?
Cheap SEO packages often rely on low-value tactics that don’t rank or, worse, risk penalties. Quality SEO involves real technical work, content, local optimization, and links — which takes time and expertise. The cheapest option is usually the most expensive one, because it produces no booked jobs.
Do you offer both website and SEO, or just one?
Both. You can start with just a website, just local SEO, or a full package that combines them. We’ll recommend the scope that fits your goals and budget after your free audit — no pressure to buy more than you need.
How soon will I see a return?
SEO builds over months, so most contractors see meaningful lead growth within 3–6 months and stronger results by 6–12. Website and conversion improvements can lift bookings from your existing traffic much sooner.
What if I have a limited budget?
We can start focused — often with local SEO and your free homepage design — and scale as the results come in. The goal is to get you profitable leads first, then reinvest the returns into faster growth.
FREE. NO RISK.
Ready to See the Numbers for Your Business?
Tell us about your business, and we’ll show you where you stand, what it would take to rank, and the return you can realistically expect. You’ll get a clear picture of the investment and the payoff before you decide anything.